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What I Learned After 31 Barnes and Noble Signings

Posted by on Dec 21, 2017 in General News | Comments Off on What I Learned After 31 Barnes and Noble Signings

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The first thing I learned is people just want to hear a good story. In fact they are dying to hear a good story that will take them out of their everyday life for even a minute. I cant tell you the amount of times people came in looking for another book and walked out with mine. Especially when they are looking for a book to give someone. Many times people would buy all three of my titles after I spoke to them about my newest book. It is as if once they had stopped and started to listen then all sorts of possibilities opened up.

The second thing I learned after 31 signings in two months is that people don’t care about price. Al Capone and the 1933 Worlds Fair lists out the door at 36 dollars and my other two nonfiction titles Madam President The Secret Presidency of Edith Wilson and Forging A President How the Wild West Created Teddy Roosevelt lists out the door at about 32 dollars On an average I would sell every signing 20-50 hardcovers. I can count on one hand the number of times people did not buy because of price. If the story is good and people want the book then people are willing to pay.

Women seem to buy more than men. They just do. Men are more reluctant to stop. Lets call it the hunter gather syndrome. Women are just more open to something new while many times men wont even stop to consider. Women think of others and are always considering what might make a great gift although many women buy for themselves. Madam President The Secret Presidency of Edith Wilson was a surprise buy for many women who were caught up in the story of our First Woman President. Saying that, men did buy and Forging A President How the Wild West Created Teddy Roosevelt was a favorite. I learned never to assume. Many times I was surprised at who was a reader of history and who was not.

People want something for free. Even if it is something small. It is an icebreaker if nothing else. I give them a small business card with the name of my book on it and that initiates a conversation. It is nothing really but a reason to stop and if they don’t buy they take it with them and there is a chance they may buy later. I have had many people circle back later and buy a book. Also I learned people you don’t think will buy will surprise you every time. So I give everyone a card and I cant tell you the amount of times I was floored when someone I assumed would never buy my book would do it.

Authors are their own best salesmen. A signed copy of a book by the author is coveted. People like having their book inscribed to them or to someone they will give it to. Many times people told me they had never met an author before. I am literally surrounded by bestsellers when I am selling books and yet they just lay there and people breeze right past them. I know my book. I can talk to anybody about Al Capone, The Worlds Fair, Sally Rand, Edith Wilson or Teddy Roosevelt. The biggest advantage Barnes and Nobles has over Amazon is that it is full of human beings who interact with other human beings. People like talking to an author who is dressed up in a tie and a vest and who has a story to tell and will also listen to a story. I can’t tell you the amount of stories I have heard about Al Capone from people who bought my book.

Finally people seem to buy during the day more than the evening. If I arrived around eleven AM then there seemed to be a sweet spot right up to about 4PM. Usually I stayed in the store four hours. By then I usually ran out of books or out of gas. Evenings were hit and miss and yet I have been in a Barnes and Noble when it was absolutely dead and sold all my books. More books are better than a few. It is better to stack up fifty or a hundred books than twenty. At one Barnes and Noble outside of Chicago there were 65 books stacked on a single table and they all sold. More books implies a successful author who has come to the store to sign his or her latest.

In the end I chewed through thirty packs of gum. Ruined three ties with coffee. I was probably asked where the bathrooms were fifty times where the calendars were twenty times and where the Starbucks was at least ten. I gave out four thousand cards and bumped into that many people. I sold over 600 hardcovers in the last two months of my three nonfiction titles It was hard work and I have a real appreciation for the Barnes and Noble employees and the managers who do this for eight hours straight. But it was also fun.

What I learned finally is that it isn’t price that sells books and it isn’t having an online store at your fingertips. You just need to tell a good story. Believe me… people will listen.

53 Libraries Booked For Al Capone and the 1933 Worlds Fair Presentations Pick the Library Closest to You

Posted by on Dec 20, 2017 in General News | Comments Off on 53 Libraries Booked For Al Capone and the 1933 Worlds Fair Presentations Pick the Library Closest to You

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Chicago Tonight

Chicago Tonight

jan 9 Wooddale Library 7 Pm Al capone
jan 11 Berwyn Public Library 7 Pm Al Capone and the 1933 Worlds Fair
Jan 13 Aurora Library 2 30 PM Al Capone and the 1933 Worlds
Jan 17 Crystal lake library book club 9 30 am
Jan 18 Riverside Library 7 PM Al Capone and the 1933 Worlds Fair
Jan 21 Michigan City Library capone
Jan 23 Cigar Society 5 30 PM Teddy Roosevelt
Jan 25 Book Club Cheney Mansion 1030 AM Oak Park
Jan 25 Lombard Library Al Capone and the 1933 Worlds Fair
Jan 30 Lincolnwood Library Al Capone and the 1933 Worlds Fair 7 PM
Feb 1 Mchenry Library Forging a President How the Wild West Created Teddy Roosevelt
Feb 4 Woodridge Library 2 PM Al Capone and the 1933 Worlds Fair
Feb 8 Crystal Lake Library Al Capone and the 1933 Worlds Fair 7 PM
Feb 12 Forest Park Library Al Capone and the 1933 Worlds Fair 7 PM
Feb 14 Deerfield Library Al Capone and the 1933 Worlds Fair 7 PM
Feb 15 Evergreen Park Library Al Capone and the 1933 Worlds Fair 7 PM
Feb 22 Oak Park Library Al Capone and the 1933 Worlds Fair 7PM
Feb 24 Chicago Historical Museum Al Capone and the 1933 Worlds Fair
Feb 20 Prospect Heights Library Al Capone 7 PM
Feb 27 Waukegan Public Library Al Capone 7 PM
Winfield Library Spring date to be determined Al Capone and the 1933 Worlds Fair
Clarendon Hills Library Spring 2018 Al Capone Date to be determined
Brookfield Library Spring 2018 date to be determined
March 6th Bloomington Public Library 6 30 Al Capone
March 7 Lyons Library 7PM Al Capone and the 1933 Worlds Fair
March 8 Oak Lawn Library Al Capone and the 1933 Worlds Fair
March 9 Wooddale Library 7 PM Capone and the 1833 Worlds Fair
March 12 Addison Public Library Al Capone and the 1933 Worlds Fair
March 13 Burbank Library 7 Pm Madam Preident
March 15 Plainfield Library Al Capone and the 1933 Worlds Fair
March 19 Lemont Library Capone 7 PM
March 20 Warrenville Library Inside Reading and Writing 7Pm
March 21 Cafe Presentation Al Capone and the 1933 Worlds Fair
March 22n Algonquin Library Al Capone and the 1933 Worlds Fair 7PM
April 9th Prairie Creek Library Al Capone Dwight
April 11 Algonquin Library Al Capone 7 PM
April 14 Fox Lake Library Capone
April 16 Richton Library Capone 7 PM
April 17 Lincolnshire Library madam president 12 30
April 19 Peru Library Al Capone 6 30 pm
April 26 Midlothian Library 6 30 Capone
April 28 Oswego Library Montgomery 1 PM Capone
April 30 Plano Library Al Capone and the 1933 Worlds Fair 6 30 PM
May 1 Stickney Library Al Capone 7 PM
May 8th Round Lake Library 7 PM Al Capone and the 1933 Worlds Fair
May 15 Morton Grove Library Al Capone 7 PM
May 16 Westchicago Library 6 30 Capone
May 17 Northbrook Library 7 Pm Capone
May 22nd Indian Prarie Library Capone 7 PM
May 23 Cary Library 7 PM Al Capone and the 1933 Worlds Fair
May 25 River Forest Library Forging a President 7PM
June 2nd Bensenville Library 2 PM Al Capone and the 1933 Worlds Fair
June 5th Bloomingdale library Al Capone and 33 Worlds Fair 7 PM
July 18 Rolling Meadows Al Capone and the 1933 Worlds Fair 7 PM
July 26 Palos Park Library Capone 7 pM
Sept 12 Eisenhower Library Capone
Oct 27 Eisenhower Library 2PM Finding the Novel Inside of You
Yorkville Public Library date to be set in spring

Barnes and Noble Signing Al Capone and the 1933 Worlds Fair Naperville 2 Pm 12/20

Posted by on Dec 19, 2017 in General News | Comments Off on Barnes and Noble Signing Al Capone and the 1933 Worlds Fair Naperville 2 Pm 12/20

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45 Library Presentations for Al Capone and the 1933 Worlds Fair

Posted by on Dec 18, 2017 in General News | Comments Off on 45 Library Presentations for Al Capone and the 1933 Worlds Fair

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jan 9 Wooddale Library 7 Pm Al capone
jan 11 Berwyn Public Library 7 Pm Al Capone and the 1933 Worlds Fair
Jan 13 Aurora Library 2 30 PM Al Capone and the 1933 Worlds
Jan 17 Crystal lake library book club 9 30 am
Jan 18 Riverside Library 7 PM Al Capone and the 1933 Worlds Fair
Jan 21 Michigan City Library capone
Jan 23 Cigar Society 5 30 PM Teddy Roosevelt
Jan 25 Book Club Cheney Mansion 1030 AM Oak Park
Jan 25 Lombard Library Al Capone and the 1933 Worlds Fair
Jan 30 Lincolnwood Library Al Capone and the 1933 Worlds Fair 7 PM
Feb 1 Mchenry Library Forging a President How the Wild West Created Teddy Roosevelt
Feb 4 Woodridge Library 2 PM Al Capone and the 1933 Worlds Fair
Feb 8 Crystal Lake Library Al Capone and the 1933 Worlds Fair 7 PM
Feb 12 Forest Park Library Al Capone and the 1933 Worlds Fair 7 PM
Feb 14 Deerfield Library Al Capone and the 1933 Worlds Fair 7 PM
Feb 15 Evergreen Park Library Al Capone and the 1933 Worlds Fair 7 PM
Feb 22 Oak Park Library Al Capone and the 1933 Worlds Fair 7PM
Feb 24 Chicago Historical Museum Al Capone and the 1933 Worlds Fair
Feb 20 Prospect Heights Library Al Capone 7 PM
Feb 27 Waukegan Public Library Al Capone 7 PM
Winfield Library Spring date to be determined Al Capone and the 1933 Worlds Fair
Clarendon Hills Library Spring 2018 Al Capone Date to be determined
Brookfield Library Spring 2018 date to be determined
March 6th Bloomington Public Library 6 30 Al Capone
March 8 Oak Lawn Library Al Capone and the 1933 Worlds Fair
March 9 Wooddale Library 7 PM Capone and the 1833 Worlds Fair
March 12 Addison Public Library Al Capone and the 1933 Worlds Fair
March 13 Burbank Library 7 Pm Madam Preident
March 15 Plainfield Library Al Capone and the 1933 Worlds Fair
March 19 Lemont Library Capone 7 PM
March 20 Warrenville Library Inside Reading and Writing 7Pm
March 21 Cafe Presentation Al Capone and the 1933 Worlds Fair
March 22n Algonquin Library Al Capone and the 1933 Worlds Fair 7PM
April 9th Prairie Creek Library Al Capone Dwight
April 11 Algonquin Library Al Capone 7 PM
April 14 Fox Lake Library Capone
April 16 Richton Library Capone 7 PM
April 17 Lincolnshire Library madam president 12 30
April 19 Peru Library Al Capone 6 30 pm
April 26 Midlothian Library 6 30 Capone
April 30 Plano Library Al Capone and the 1933 Worlds Fair 6 30 PM
May 8th Round Lake Library 7 PM Al Capone and the 1933 Worlds Fair
May 14 Eisenhower Library Finishing your novel 7 PM
May 15 Morton Grove Library Al Capone 7 PM
May 16 Westchicago Library 6 30 Capone
May 22nd Indian Prarie Library Capone 7 PM
May 23 Cary Library 7 PM Al Capone and the 1933 Worlds Fair
May 25 River Forest Library Forging a President 7PM
June 2nd Bensenville Library 2 PM Al Capone and the 1933 Worlds Fair
June 5th Bloomingdale library Al Capone and 33 Worlds Fair 7 PM
July 18 Rolling Meadows Al Capone and the 1933 Worlds Fair 7 PM
July 26 Palos Park Library Capone 7 pM
Oswego Library date to be set in spring
Yorkville Public Library date to be set in spring

William Hazelgrove interviewed for upcoming documentary on Influenza about Edith Wilsons role in the Epidemic

Posted by on Dec 5, 2017 in General News | Comments Off on William Hazelgrove interviewed for upcoming documentary on Influenza about Edith Wilsons role in the Epidemic

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Lone Wolf Media Lone Wolf Media is interviewing William Hazelgrove for an upcoming documentary on the Influenza epidemic and Edith Wilson’s role during the time of her Presidency. Based on his book, Madam President The Secret Presidency of
Edith Wilson.Madam President The Secret Presidency of Edith Wilson The shoot will take place in Pittsburgh.

Steve Forbes Requests Autographed Copy of Forging A President How the Wild West Created Teddy Roosevelt

Posted by on Dec 4, 2017 in General News | Comments Off on Steve Forbes Requests Autographed Copy of Forging A President How the Wild West Created Teddy Roosevelt

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An Assistant for Mr. Forbes requested an autographed copy for the publisher of Forbes Magazine and two time Presidential Candidate. The story of Teddy Roosevelt’s great adventure out West in the Badlands after his wife and mother died in 1883 was published last Spring and immediately was a History Book Club Bestseller.
Forging A President How the Wild West Created Teddy Roosevelt

Barnes and Noble ChicagoTour for Al Capone and the 1933 Worlds Fair

Posted by on Dec 4, 2017 in General News | Comments Off on Barnes and Noble ChicagoTour for Al Capone and the 1933 Worlds Fair

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Signings in Crystal Lake, Dundee, Geneva, Naperville, Vernon Hills, Oakbrook, have all been sellouts for William Hazelgrove’s latest book Al Capone and the 1933 Worlds Fair the story of the Second Worlds Fair in Chicago after Devil in the White City. William Hazelgrove